I found an old ad for the wonderful Million Dollar Movie! During the 60’s M$M would run the same movie twice a day for a week! I guess the idea was based on movie theaters where the same movie would be shown several times a day for a week or two. This enabled you to watch a movie over and over and the ability to do that before VCR’s and home video got a lot of youngsters interested in filmmaking. George Romero, director of Night Of The Living Dead has said that watching Tales Of Hoffmann over and over on M$M inspired him to pursue a career in film. This is where I first saw films that got me interested in filmmaking. Lord Of The Flies, The Boy With The Green Hair, Robinson Crusoe, The Crawling Eye, King Kong, Citizen Kane, The Magnificent Ambersons, Two Women, La Dolce Vita, etc., etc. Someone was programming European Art Films from the 50’s as this ad demonstrates. So to the unknown programmer, wether living or up in Film Valhalla, a million thanks from all the incipient filmmakers you inspired.
This is the opening for Million Dollar Movie that was used during the 1970’s.